2or3things

rollSense for bloggers: recommend content to your readers

We are about to launch a new application, rollSense, for blog publishers and their readers.
RollSense automatically finds and displays related blog posts against what is read by a reader. To some extent, rollSense is the Google AdSense for content. We use a contextual analysis of the post being read for searching other related posts within a defined set of content sources.

With rollSense, we have a nice way to leverage a blog network by giving users relevant, targeted content and engaging them into more browsing time within the network (a network can be a list of blogs a blog publisher particularly likes).

How does it work?

1. Related posts are only drawn from sources the blog publisher decides to tap into. Hence, controlled sources ensure authority and enhance the reader’s experience and trust in the blog publisher. In a blog network you can think of the network sources as primary sources of content along with any other “external” sources.
2. A reader may want to dig further about the subject she’s just read. The reader might then be inclined to check what rollSense automatically proposes. RollSense can also be “manually” configured where the publisher decides to search for this or that keywords in the selected sources.
3. If sources belong to the same network, the reader may be guided through one source to many other “internal” sources.
4. Results captured from the network could always be displayed first.
5. RollSense can be easily configured and installed for instance in the sidebar of a blog at the end of a post. It is always viewable, the reader does not have any action to do besides reading through and clicking on the link he finds interesting.
6. RollSense is fully hosted at our end, no software to install besides a piece of HTML/Javascript to install in blogs.

Demos:

We have set up a couple of test blogs to demo rollSense. For instance, try this celebrities blog) fed with the POPSugar feed from the Sugar network. We have configured rollSense for tapping into some 60+ relevant blogs talking about people/celebs stuff.

To activate rollSense, you have to click on the title of a post, as if you were to read the full post and its comments thread. rollSense is updated with related links.

We are currently improving the algorithm to be more precise and targeted.

You may also check this techno blog, same principle, built on the TechCrunch US feed.

Look us up as it will up & running soon at www.rollsense.com.